A look at what you receive
A sample Lead Leak Report
A short, evidence-led review of what happens after a customer reaches out.
This fictional home-service scenario shows the report format. No business was tested for this example, and these observations are not client results.
1. What we tested
A prospective customer asks about arranging a service visit through the website form. In your report, this section records the test date, time zone, entry point and question used, without exposing unnecessary personal information.
2. What happened
- Inquiry submitted
The form displays a confirmation. The real report records its wording and the submission time.
- Response checked
In this example, the customer receives an acknowledgement but no useful next step. Your report distinguishes an automated receipt from a response that addresses the inquiry.
- Next action reviewed
The customer cannot tell when someone will reply or how to arrange the visit. The real report records the observed response and elapsed time, or “no reply observed” with the end of the observation window.
3. The opportunity
Make the first reply useful: acknowledge the request, explain the next step and give the customer a clear way to continue. Keep a named owner for inquiries that need a person.
4. What to fix first
- Confirm the form reaches the team responsible for follow-up.
- Provide an approved response with the next action and expected follow-up.
- Record submission and response times so the team can check the handoff.
- Test the after-hours path and the fallback when a connection fails.
A single inquiry does not establish average response time, lost revenue or conversion rates. Those require a defined measurement period and your own business data.