What is the difference between SEO, AEO and GEO?
SEO improves how pages can be discovered and understood in search. AEO emphasizes direct, useful answers to specific questions. GEO considers how content may be used in generated answers. These approaches share the need for accessible pages, clear explanations, accurate claims, and a useful customer journey.
Make the service understandable in plain text
Explain who the service is for, what it does, what it delivers, and how someone starts. A visitor should not need to interpret an animation to understand the offer. Use descriptive headings and links between relevant service and guidance pages.
Use structured data that matches the page
Describe the organization, service, page, and navigation accurately. Do not add reviews, pricing, certifications, or results that are absent from the visible content or lack support. Google says no special AI schema or AI text file is required for its generative search features.
Measure inquiries as well as visibility
Review relevant search queries, landing pages, and completed inquiry steps. A rise in impressions does not establish that the business is attracting suitable customers. Connect search reporting with the agreed definition of a qualified inquiry.
What to bring to a requirements conversation
- A description of the task or customer journey you want to improve.
- The tools and source records involved.
- The people responsible for approvals and exceptions.
- A practical definition of a successful result.
Sources and further reading
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